ZTR commissioned us to create an all-new logo design for their NJ based provider of technical and IT services. This logo design project involved our standard process of research and Q&A to better understand the industry, the client and their messaging, and some evaluation of competitor logo designs to learn who is doing what both successfully and unsuccessfully.
The end result is a clear, simple and high impact representation of what the company is about. With custom typography, a custom illustrated icon and a techy color palette, this logo is an effective mark for all of ZTR’s print and online advertising materials.
To learn more about Splendor’s expert logo design services, please Contact Us »
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Forbes Agency Council Article: Creative Freedom Vs. Oversight When Hiring An Agency
In his Forbes article, Adam Taylor explores the balance between creative freedom and oversight when hiring an agency. He emphasizes that while creative freedom fosters innovation and fresh ideas, oversight is essential to align the agency’s work with business goals and brand values. The key to successful agency partnerships lies in establishing trust, clear communication, and finding the right balance between these two elements to achieve the best results.
Forbes Agency Council Article: Brand Differentiation Strategies
In today’s competitive marketplace, standing out is more crucial than ever. Adam Taylor, CEO of Splendor, shares expert insights on the art of brand differentiation. Learn how to define your brand’s value proposition, maintain consistency, and establish trust to thrive in a crowded market. Read the full article for a deeper dive into effective brand differentiation strategies.
