VIDEO PRODUCTION FOR BOYS & GIRLS CLUB

The Boys and Girls Clubs of Monmouth County, NJ have launched an exciting new initiative called the Bright Futures Giving Club, a monthly subscription-based donation program aimed at supporting youth development. To raise awareness and foster community involvement, the organization partnered with Splendor, a full-service creative agency, to create a vibrant video series. This three-part series brings the campaign to life by showcasing the positive impact of the Boys and Girls Clubs in an engaging way.

When the Boys and Girls Clubs approached Splendor for promotional content for the Bright Futures Giving Club, the agency realized that a conventional marketing strategy wouldn’t be enough. The goal was to produce videos that not only highlighted the new donation program but also captured the lively, supportive atmosphere of the Boys and Girls Clubs. By focusing on real-life experiences, Splendor aimed to create an emotional connection with potential donors, illustrating the significant difference their support could make for local youth.

To genuinely reflect the spirit of the Boys and Girls Clubs, Splendor filmed the video series on location at the flagship unit in Asbury Park, NJ. The club’s environment is one where kids feel safe, supported, and encouraged to reach their potential, making it essential to convey that in the footage. The videos showcase actual club kids participating in various activities—arts and crafts, sports, and academic support programs—demonstrating how the club helps them thrive. By featuring real club members as the stars of the videos, Splendor added authenticity to the campaign, allowing potential donors to see exactly who their contributions would support.

The three-part video series is a key element of a larger marketing effort for the Bright Futures Giving Club. To boost its impact, Splendor adopted a cross-media approach, distributing the videos through multiple channels like social media, email, and the Boys and Girls Clubs’ website. Furthermore, the videos are presented at community events and utilized in direct outreach to engage potential subscribers on a more personal level. This multi-channel approach ensures that the campaign reaches a broad audience, connecting with supporters through both digital and traditional media.

The Bright Futures Giving Club is a long-term initiative focused on supporting the children of Monmouth County by providing vital resources and programs to help them succeed. Through its creative partnership with Splendor, the Boys and Girls Clubs have launched a campaign that is both visually appealing and impactful. By showcasing real kids and their stories, the video series inspires the community to invest in the future of these young individuals. As the campaign progresses across various platforms, the Bright Futures Giving Club is well-positioned to gain the support it needs to make a lasting difference.