our SEO approach includes
the following best practices:

keyword research

Before we begin any SEO campaign, we need to know what keywords and phrases are common in your industry. We then look to see which of these are the most popular, which have the highest search volume, and which have the highest number of results. If people don’t frequently search for a particular term, it’s worthless. If a term is too broad, or has too many results listings, achieving a top position in the search engine results pages (SERPs) may be extremely difficult. We help you form the optimal keyword list.

search-friendly page code

Our web pages utilize modern, standards-compliant html code. We make sure your pages include:

  • Images with alternative text descriptions
  • Page content that is keyword-rich
    (but avoids keyword stuffing)
  • Page titles (H1, H2, etc) that are keyword-rich
    and easy to understand
  • Optimized link structure and easy access to all pages

backlink building

Incoming links to your website are an important factor affecting your search engine rank. A link to your website from a reputable outside source is considered by Google to be a vote in your favor. The impact of backlinks on your site’s SERP ranking can be huge. However, acquiring inbound links is a long-term, time-consuming task, and the links must be earned (not bought) from credible sources. There are no shortcuts! Splendor can effectively manage your incoming links.


See what SEO looks like in action in our interactive SEO diagram. You’ll learn what search engines see, how the page looks to visitors, and elements that appear in the search engine results.

view now

SEO results

Below is a small sampling of SEO results we have achieved.

Online Marketing NJ

analytics, tracking, & monitoring

Today’s website analytics provide an enormous amount of valuable data that can drive, shape, and greatly improve your online presence. By establishing goals, tracking conversions, and measuring and interpreting website visits and behaviors, we are able to guide our marketing efforts to ensure you are capitalizing on every opportunity and getting the greatest return on your investment (ROI).

contact splendor


50 Broad Street, Suite 1 | Red Bank, New Jersey 07701