THE IMPORTANCE
What’s the big deal?
Whether they’re funny, smart or irreverent, scripted videos are anything but boring. Conceptual scripted videos push the boundaries of creativity, using storytelling to deliver memorable viewer moments. Not to mention, video can instantly convey a brand’s tone, personality and vibe. A picture paints a thousand words.
Video has also become the preferred format for consuming information because that’s what people like. It’s why Instagram, Tik Tok, streaming services and more exist. For brands, video is an essential part of a brand’s ecosystem. Format and content can be shaped in ways that can appeal to any audience, you just need the right experts to help craft it.