what would paul rand think of your logo?

How would legendary designer Paul Rand (the visionary behind IBM, UPS, Enron, ABC and more) rank your logo? This 7-step test revolves around Paul Rand’s top descriptors for a successful logo.

“The principal role of a logo is to identify, and simplicity is its means… Its effectiveness depends on distinctiveness, visibility, adaptability, memorability, universality, and timelessness.”

take the quiz below

Rate your logo on a scale of 1-10 for each of the following qualities. The final step, simplicity, carries more weight and is ranked on a scale of 1-15.

a score of 75 is perfect, and anything below a 60 should raise a red flag!

Splendor Design Group believes an educated client is our best client. Stay tuned to our blog for insight in the world of everything design, web, and digital media. Have something to add? Connect with us on social media – we’d love to hear from you (links to the right).

you may also like...

Tricarico Architecture and Design Site Launch

Our team recently redesigned Tricarico’s website and we’re thrilled to announce it’s launch! Check out the site and learn more here.

read more +

Three Hermits Site Launch

Check out the newly designed Three Hermits site! Our team is beyond excited about the results and looking forward to getting their products to the market.

read more +
branding is important

Why Your Unique Brand Story Matters

Every single business has a story, but the way you tell it matters. If you want your story to stand out and draw in new customers, here’s how!

read more +
contact splendor


50 Broad Street, Suite 1 | Red Bank, New Jersey 07701