what would paul rand think of your logo?

How would legendary designer Paul Rand (the visionary behind IBM, UPS, Enron, ABC and more) rank your logo? This 7-step test revolves around Paul Rand’s top descriptors for a successful logo.

“The principal role of a logo is to identify, and simplicity is its means… Its effectiveness depends on distinctiveness, visibility, adaptability, memorability, universality, and timelessness.”

take the quiz below

Rate your logo on a scale of 1-10 for each of the following qualities. The final step, simplicity, carries more weight and is ranked on a scale of 1-15.

a score of 75 is perfect, and anything below a 60 should raise a red flag!


Splendor Design Group believes an educated client is our best client. Stay tuned to our blog for insight in the world of everything design, web, and digital media. Have something to add? Connect with us on social media – we’d love to hear from you (links to the right).

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