Merchant Advocate

Jasen, Laura, and Danielle,

Great meeting with you this week. We really enjoyed hearing about Merchant Advocate and the way you truly advocate for your clients. We see a lot of potential to tell your story in a unique way and broadcast that story throughout all the specific channels we discussed. Below are some samples of our work that we feel are relevant, along with profiles of our team that will be working with you on these initiatives. We’re looking forward to continuing our conversation.

Thank you,

Adam, Chris, Jay and the Splendor Team

This page contains some info about our team and our approach.

Search Engine Optimization (SEO)

Our Approach

Our overall goal is to build a solid SEO foundation for the site that will grow over time, getting your website visibility for target words, combined with an ongoing content creation effort that will keep the site fresh, current and visible.

We take the time to understand the core value propositions of your business, how your company differentiates itself from competitors, your target audience (geographic boundaries), long term objectives, and then identify which key words and phrases are actually relevant to your business.

The plan would be to build upon what you currently have, optimize and improve existing content and increase the website’s visibility over time; we will improve what is currently onsite and continually increases the amount of content you offer to attract new visitors.

  • Includes Extensive Keyword Research exercise – this will determine the keywords we choose for OnPage optimization
  • Competitor keyword analysis included
  • We’ll complete a keyword audit – determine which keywords you rank for currently, which keywords need improvement, areas where you aren’t visible
  • Benchmark of website traffic / all important website stats will be captured
  • We’ll identify new opportunities, identify which search phrases will yield the most traffic/visibility
  • Updating / optimizing Social Profiles to include keywords as needed
  • Misc. technical SEO adjustments if needed
  • Optimizing all images onsite with appropriate Alt tags
  • Google search console setup / linking
  • Google Analytics set up / adding tracking code onsite
  • Sitemap creation / submission
  • Schema plugin addition / setup
  • 301 redirects if needed
    (exporting list from Google Search Console, fixing broken links)

We also want to emphasize that everything we do to build your website’s links and content is not spammy, and is completely unique to your website. The citations / backlinks we build are from reputable directories with good Domain Authority. We don’t engage in any spammy techniques or article directories / 3-way link strategies, etc.

Our Experts

Adam Taylor


25+ years experience in branding, visual architecture and graphic design. Explicitly focused on engagement and creating a positive User Experience for all digital and interactive projects. Communication specialist translating critical project parameters between client, creative, marketing and technical teams. Oversees all projects and advocates relentlessly for clients goals.

  • Established Splendor Design Group in 1999
  • Directs web programming, design, and marketing projects



Erica Ronchetti


10+ years of professional marketing experience across multiple verticals including: healthcare, consulting, software, and more. Maintained client websites and implemented in-depth SEO principles. Strong proficiency in Google PPC and Google Adwords – managed 100K+ annual budgets for clients. Google Analytics certified for 6+ years. Serves as a liaison between clients, designers, analysts, programmers, and writers.

  • Marketing background
  • Customer service point of contact
  • Google certified


Our Approach

Our approach to branding is thoughtful and holistic. Our team of creative, big-picture thinkers thrives on research, analysis, problem solving, and crafting solutions. All of this background work is useless if the end result doesn’t resonate, so we test, prod and poke all of our solutions to make sure our message is on target, and the brands we create resonate and stick. From strategy to messaging to creative positioning, the brands we create help businesses build affinity, brand loyalty, and differentiate your company from the pack.

We’ve created and managed brands ranging from the largest blue-chip, Fortune 100 companies to the smallest startups, and everywhere in between. And although the majority of our work is in the B2B space, we firmly believe powerful brands can be the differentiator to a company’s success, regardless of their industry or category.


Our Experts

Chris Brignola


25+ years experience in strategic branding and marketing initiatives. Co-founded and ran a full service advertising agency with offices in NJ and NY for 10+ years, in addition to leadership roles in some of the top creative shops in the country. Work has been honored at top national and international award shows.

  • Creative direction
  • Brand strategy
  • Campaign architecture



Jay Sharfstein


Held senior positions at several of New York City’s top creative agencies creating and leading national campaigns. Work has been honored at top national and international award shows including Cannes, One Show, One Show Interactive, Communication Arts, Clio’s, Addy’s, and more.

  • Creative direction
  • Brand strategy
  • Campaign architecture
  • Copywriting
brand strategy
brand strategy

Design & Production

Our Approach

Splendor’s design team is a core group of bona fide design snobs. We adhere strictly to the classic traditions, rules and principles of graphic design, but our eyes are always on the future. In order to maintain a modern, cutting edge approach, we are constantly studying, learning and watching trends and styles.

In all that we design, we maintain brand continuity, ensuring your print and design campaigns are consistent and representative of your brand as a whole. We design for just about every end product, including the following:

  • stationery
  • postcards and flyers
  • print advertisements
  • trade show exhibit materials
  • cd and dvd inserts and packaging
  • catalogs
  • brochures
  • magazines
  • banners and signs
  • stickers and labels
  • product packaging
  • vehicle wraps

Our Experts

Michele Fulton


15+ years experience art director. Highly creative visual designer for all web and branding projects. Creates intuitive designs and layouts focused on goals and calls-to-action. Expertly skilled at visual organization and creating visual hierarchy between images and typography. User Interface and User Experience director.

  • Master typesetter
  • Extensive Web and Print background
  • Instructor of Typography and Concept Design at The California Design College



Christen Ronchetti


8+ years experience in graphic design and branding. Creative visual artist focused on effective and expressive layouts across multiple mediums. Strong background in branding and logo design, as well as print and website layout and page design. Oversees page production for website projects. Website developer with extensive WordPress knowledge.

  • Design and production
  • Experience with video editing
  • SEO & social media marketing



Sondra DeLuca


8+ years experience in graphic design and branding. Enthusiastic and creative designer with a focus and passion for brand development, user experience and advancing technology. Sharp eye for visual details in logo creation, page layout, web design and application design. Knowledge of working with professional photography equipment and editing programs extensive skills in composition and lighting.

  • Designs collateral for both print and web
  • Experience in Digital photography, Photo and video editing
  • Meticulous visionary in brand development and user-centered design

Web Development

Our Approach

Our approach to website design, development, maintenance and support is based on nearly two decades and hundreds of successful website launches. We adhere to modern web standards and focus on user experience, search engine optimization, and elegant design and interface. Our stellar design team works closely with our tech team to produce, optimize and maintain site that delight and engage.

view website portfolio

Our Experts

Zachary Pucci


12+ years experience in internet technology, custom programming, graphic design and web development. Directs all programming efforts for digital and interactive projects. Expert in CSS, Javascript, jQuery, PHP, and WordPress. Focused on solutions-oriented creation of custom plugins, extensions, and integrations for clients’ unique projects.

  • Directs all code writing and programming
  • WordPress, Javascript, jQuery, php and CSS expert

(also on the web front are Christen, Michele, and Adam)

Project Management

Our Approach

Splendor is detail-obsessed and relentless in our management and communications with our clients. We are notoriously quick with our turnaround, earning high praise from some very demanding clients with even more demanding schedules. As we discussed, we like to work fast, but we’ve got very high standards for all that we do.

Our Experts

Alex Venier


Alex is the one who will be cracking the whip and making sure we are on schedule with relentless communication, tracking, and management. 9+ years experience in project management. Creative marketer with extensive experience managing multi-faceted creative and digital projects. Proactive accountability-management, generating timelines and performance objectives. Detail oriented and critical thinking problem solver.

  • Balances team and stakeholder expectations
  • Proactive quality control
  • Directs and manages teams and tasks