Our Approach
Our overall goal is to build a solid SEO foundation for the site that will grow over time, getting your website visibility for target words, combined with an ongoing content creation effort that will keep the site fresh, current and visible.
We take the time to understand the core value propositions of your business, how your company differentiates itself from competitors, your target audience (geographic boundaries), long term objectives, and then identify which key words and phrases are actually relevant to your business.
The plan would be to build upon what you currently have, optimize and improve existing content and increase the website’s visibility over time; we will improve what is currently onsite and continually increases the amount of content you offer to attract new visitors.
- Includes Extensive Keyword Research exercise – this will determine the keywords we choose for OnPage optimization
- Competitor keyword analysis included
- We’ll complete a keyword audit – determine which keywords you rank for currently, which keywords need improvement, areas where you aren’t visible
- Benchmark of website traffic / all important website stats will be captured
- We’ll identify new opportunities, identify which search phrases will yield the most traffic/visibility
- Updating / optimizing Social Profiles to include keywords as needed
- Misc. technical SEO adjustments if needed
- Optimizing all images onsite with appropriate Alt tags
- Google search console setup / linking
- Google Analytics set up / adding tracking code onsite
- Sitemap creation / submission
- Schema plugin addition / setup
- 301 redirects if needed
(exporting list from Google Search Console, fixing broken links)
We also want to emphasize that everything we do to build your website’s links and content is not spammy, and is completely unique to your website. The citations / backlinks we build are from reputable directories with good Domain Authority. We don’t engage in any spammy techniques or article directories / 3-way link strategies, etc.