Unity Construction was founded by Bob Hertling, with the mission of assembling a unified team with a similar vision to minimize disruption during the construction process and enable clients to focus on their business. This mission pervades today as Unity continues to transform spaces into statements throughout New Jersey and surrounding areas.
Splendor was commissioned to partner with Unity Construction to expand their reach and visibility for their website and overall presence. Through effective marketing tactics and tools spread across various channels, we helped Unity enforce their brand and reach new prospects to market and sell to.
Unity’s previous logo was outdated and needed a refresh that fostered a bold statement, just like their work. We made sure to craft a simple, but modern logo design, branded a color palette that exuded professionalism.
Unity’s distinct approach, extensive experience, and stellar reputation needed to be conveyed on their website. With a very minimalistic design and features such as project portfolios, team member bios, and a news section, we made sure their website showed visitors the difference of what it was like to work with the Unity Team. In addition, we provided content writing and messaging to further highlight these differentiators.