J&L Companies is a Newark-based, family-owned and operated real estate firm. The firm needed a user-friendly, functional, hip and stylish website paired with a unique brand platform to showcase their residential property, the Textile Lofts, as well as Newark’s unique vibe and culture.
Our team went to work and the result was a one-of-a-kind overhaul that helped the once century-old garment factory turned luxury lofts stand out in the Ironbound neighborhood.
web design & messaging
As J&L Companies is committed to the revitalization of Newark and neighborhoods throughout, it was important to create a platform and personality for the Textile Lofts property to communicate this while showing off the property’s rich past but bright future, innovation, and its advantages and amenities. The language for this undertaking was strategic, fun and we were able to make something truly authentic – hence, ‘authenticity never goes out of style.’
The user-friendly site’s design was minimalist with an edge, fun typography and a splash of color. We built in some cool features such as the integration of the interactive floor plans and stacking plans that we also designed and a way for users to fill out and submit a rental application.