Medical Web Design
Medical Web Design

stephen g. pereira, md & associates

Stephen G. Pereira, MD & Associates is a premier laparoscopic and robotic surgery-focused medical practice. The healthcare industry and, more specifically, the methods by which patients locate and select surgeons have recently undergone dramatic changes. These changes impact physicians like Dr. Pereira, who, at the peak of his career, found he needed to increase visibility of his practice and specialized training to grow his business.

branding for a robotic surgeon

Splendor explored name options for the growing practice, and ultimately established a permanent moniker based on the founder’s name and experience. We then developed an entire identity for the practice, from logo design to stationery, brochure design and brand standards. The overall brand for this practice is elegant and professional.

custom medical web design

We created an entirely custom website design to coincide with the marketing effort for this practice. Paying close attention to the patient journey (user experience) through the website, we crafted several important calls-to-action to guide visitors toward contacting the practice. We also structured the website to provide extensive patient education resources, which was highly beneficial for the website’s search engine rank (see below).

robotic surgeon digital marketing

Patients regularly research medical options and providers – sometimes while in the hospital via a mobile device – and often self-diagnose. Additionally, primary care doctors visit patients in the hospital less frequently than in the past. Specialized surgeons have fewer opportunities to meet doctors face to face, and as a result, the referral chain has been disrupted.

Splendor partnered with Dr. Pereira to increase the practice’s visibility and brand recognition within a specialized field to a targeted audience of patients and referring doctors. Through our marketing efforts, we verified, managed, and grew the practice on a number of platforms, forums and media.

Our online marketing efforts encompassed social media, directory listings, health ratings websites, and more. We orchestrated Dr. Pereira’s reputation management on websites like Vitals and Healthgrades to ensure reviews were accurate and fair, and responded to in a professional manner.

search engine optimization

In coordination with our other online marketing efforts, Splendor launched an SEO campaign to increase his visibility when patients searched for his specialties. Dr. Pereira’s site now dominates the search results for many targeted key phrases.

Dr. Perira PR

Award Winning Design

Award Winning Marketing Program

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50 Broad Street, Suite 1 | Red Bank, New Jersey 07701