What good is a gorgeous and functional website that no one sees? Your website needs traffic! Search Engine Optimization or SEO is the process of improving your position in the search engine results pages (SERPs) to increase the quantity and quality of traffic to your website that arrives via search engines such as Google, Yahoo, Bing, etc.
Through a complex formula of procedures and practices, Splendor can generate visibility and rankings in search engines with an effective SEO campaign. We follow Google’s Webmaster Guidelines and employ effective SEO techniques to ensure that your website is as visible and search engine friendly as possible.
our SEO approach includes
the following best practices:
Before we begin any SEO campaign, we need to know what keywords and phrases are common in your industry. We then look to see which of these are the most popular, which have the highest search volume, and which have the highest number of results. If people don’t frequently search for a particular term, it’s worthless. If a term is too broad, or has too many results listings, achieving a top position in the search engine results pages (SERPs) may be extremely difficult. We help you form the optimal keyword list.
Your pages’ titles, and meta descriptions have a large impact not only on search engine visibility, but also on the likelihood that a human user will click on your listing when it appears. These elements appear in the SERPs to actual users, so they need to be clear and sensible. The page title itself is arguably the single most important on-page SEO element at your disposal. We optimize your meta-data for maximum results.
search-friendly page code
Our web pages utilize modern, standards-compliant html code. We make sure your pages include:
Images with alternative text descriptions
Page content that is keyword-rich
(but avoids keyword stuffing) Page titles (H1, H2, etc) that are keyword-rich
and easy to understand Optimized link structure and easy accessto all pages
search engine submission
Some search engines accept new website submissions freely. Others may require a fee. Regular submissions of your website’s XML site map make it easy for the search engine bots to peruse your website pages and content, and then report back to the mother ship for indexing, evaluation and ranking. *As a general rule of thumb, the more frequently a site’s content is updated, the more frequently it deserves a visit by the search engine bots.
Incoming links to your website are an important factor affecting your search engine rank. A link to your website from a reputable outside source is considered by Google to be a vote in your favor. The impact of backlinks on your site’s SERP ranking can be huge. However, acquiring inbound links is a long-term, time-consuming task, and the links must be earned (not bought) from credible sources. There are no shortcuts! Splendor can effectively manage your incoming links.
See what SEO looks like in action in our interactive SEO diagram. You’ll learn what search engines see, how the page looks to visitors, and elements that appear in the search engine results.
Below is a small sampling of SEO results we have achieved.
Remember: SEO results fluctuate and cannot be guaranteed.
There is much more to marketing your website than strictly on-page SEO techniques.
Any firm that guarantees a #1 rank on Google is lying. While there are widely-held best practices, the truth is, SEO is a moving target. Methods, practices, and tools for optimizing and ranking websites in search engines are constantly changing. There is no standard set of SEO criteria, and certainly no shortcuts.
But with the right team behind your website, your visibility and traffic can increase noticeably. Splendor operates with a very unique advantage: we understand the importance of an elegant and effective visual layout for your website, but we are able to maintain design integrity while also employing the important search engine friendly practices necessary for optimal search engine results.
analytics, tracking, & monitoring
Today’s website analytics provide an enormous amount of valuable data that can drive, shape, and greatly improve your online presence. By establishing goals, tracking conversions, and measuring and interpreting website visits and behaviors, we are able to guide our marketing efforts to ensure you are capitalizing on every opportunity and getting the greatest return on your investment (ROI).