Email marketing is an effective, direct messaging effort that can be created to communicate your products and services to a very specific targeted audience. When done correctly, email can greatly reinforce marketing, sales, and communication efforts.
Splendor consults with clients to identify markets and opportunities as the foundation of the campaign. We then craft targeted email messages, and combine this compelling content with our high-level visual design. The result is email that gets opened, builds traffic, and drives customer behavior.
how email marketing works
planning and strategy
As with all of our marketing services, starting with identifying goals, objectives, and a well-defined audience allows us to plan for success. We can outline content subjects and messaging that will help shape your success.
With a clear plan in place, we create engaging, relevant messaging and language that resonates with your customers. From personalized messages to corporate news and press, we ensure your content is on target.
creative and design
In all that we do, image matters, and that is certainly true for email marketing. While adhering to industry best practices, we incorporate your brand standards with engaging imagery to create email that works.
Email marketing requires technical knowledge and expertise to optimize messages and ensure they are delivered, opened and clicked. From image-to-text ratios to responsive coding, the behind the scenes code can have a significant impact.
Your mailing list is comprised of subscribers who have expressed interest in your organization. We segment this list into groups based on interests, based on industry, and based on previous behavior, all to help drive engagement.
reporting and analysis
We track every asset in an email, including images and links, to inform and identify which efforts and elements earn the greatest response. We can then adjust the effort based on real data to improve results.
From concept to content through execution and analysis, Splendor can craft effective email marketing campaigns to communicate with your customers and prospects in relevant and meaningful ways that drive behavior and deliver results.
See how email fits into the digital marketing universe.