business insight

marketing-strategy nj

5 Goals You Should Set for Your Company for the Rest of the Year

Businesses who consistently set goals are much more likely to achieve them than ones who don’t set any. Here’s 5 goals to set for your company for the rest of the year!

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typography services nj

Typography’s Impact on Your Business and Overall Brand

Typography can impact your business and overall brand image in various ways. Here’s 9 different areas to consider to make sure your typography is up to par!

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braille

ELIA’s Impressive Solution That’s Changing the World

And as technology evolved, the need for a better braille system continued to grow. Read all about ELIA’s intuitive, modern solution here!

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environmental website new jersey

8 Simple Ways to Make Your Company Greener and Win Over Customers

Is your company as green as it can be? Besides helping the environment, there are many reasons why you should make your company greener. Read more here!

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facebook lead gen

How to Attract Customers with Facebook

Believe it or not, Facebook isn’t just for cat photos, news articles, selfies and ads. Businesses like yours can actually generate customers from Facebook – as long as you’re using the right approach.

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marketing goals

How to Motivate Your Company to Exceed Your Yearly Goals

Annual team goals can be hard to initiate and maintain. Luckily, we have ideas on how you can motivate your team to meet and exceed their yearly goals!

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web-lead-gen

Why Your Site Isn’t Generating More Leads (And How to Fix It)

Are you wondering why your website isn’t converting its traffic into more leads? Don’t worry, we have some reasons why this is the case! Read this article to learn why your site isn’t generating more leads, as well as ways to fix it!

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9 Ways to Improve Your Video Marketing Strategy

Video Marketing is no longer optional. If you don’t include videos, or at the least visual content, in your marketing strategies then you’re missing a handful of opportunities. Here’s 9 ways you can improve your Video Marketing Strategy!

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Advertising Instagram

If You Want Your Business to Be Memorable, Enhance Your Instagram

2018 will continue to prove why just being on Instagram isn’t enough. The brands that get far on the platform have formulated a strategic plan which they executed the right way. Learn more here!

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producing radio spot

How to Keep Your Offline Marketing Efforts From Falling Flat

Although online marketing has taken a strong hold over nearly every company’s marketing efforts, offline marketing still has its place. Learn how to optimize these offline efforts here!

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Reinvesting in Your Business

When revenues are up and businesses show a profit, reinvesting that revenue back into the business can have significant positive ROI. Read how it helps.

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Take your branding seriously and watch what happens

The entire lifespan of a business relationship can be influenced directly by your company’s brand. It’s debatably the most valuable asset your business owns.

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It’s 2017: How Secure is Your Website?

The best up-to-date guide for general website security. Follow these 7 best practices to ensure your website is protected and safe.

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DON’T write your Marketing Agency a blank check

Never create a budget without the right tools.

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“Fortune 500” Results for a Leading Marine Construction Contractor

Launching a brand new web presence for Caldwell Marine International.

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brand significance

Let Your Brand Fade and Your Business Will Follow

Neglecting your brand may cost you real revenue in missed opportunities. Our real-world tale is an eye opener.

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Categorizing Popular Mobile Applications:
5 Ideas to Consider in the Ideation Process

Learn the five types of popular mobile apps to effectively think of the next great app idea

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Getting Started: Where Do I Begin?

As we engage with a new client on a project, there is quite a bit of ground to cover. Every client, situation and project is unique, but we generally follow a fairly standard routine to get things moving.

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social media marketing

How Much Should I Spend on Social Media Marketing?

Can social media really drive qualified traffic to your website? Discover the value of strategic social media marketing.

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google plus for business

Is Google+ Still Important for Marketers?

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mobilegeddon 2016

Mobilegeddon Strikes Again… Is Your Website Optimized for Mobile?

Mobilegeddon 2016 is here and it’s time to consider optimizing your website for mobile use!

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Web Design Essentials For Medical Professionals

Healthcare in the twenty-first century is extremely complicated. At the same time, consumers and patients are savvier than ever.

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Custom Website Design vs. WordPress Themes & Templates

Template-based websites are cheaper…for a good reason. Learn what to watch out for.

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UX Design: How to Craft a Positive User Experience

While successful web design is a combination of art and science, it is imperative to first define “successful” in order to apply the science and the art.

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responsive web design

10 Must-Haves in Commercial Real Estate Web Design

To maximize your website’s ability to attract and convert leads, consider the following commercial real estate web design tips.

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full width website

10 Web Design Trends to Boost Your Conversions in 2016

Conversion-centric design features can have a big impact! Here are 10 web design trends to help you accomplish your goals.

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How To Create Strategic Email Signatures

Email signature policy and use should be strategic, and create new marketing channels for quality traffic conversions.

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linkedin showcase pages

4 Easy Steps to Optimize Your Company’s LinkedIn Page

When was the last time you evaluated your company’s LinkedIn page? Does it represent your brand well?

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Stationery Design NJ

Design Terminology 101: Brand, Identity and Logo Design

Everything your company owns and produces, from visual design to office culture, shapes external perceptions of your company.

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branding design

7 Characteristics of Successful Brands

With so much constant competition for consumer attention, becoming a successful brand in the Internet age is a difficult proposition.

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responsive web design

10 Must Haves in Commercial Construction Web Design

A commercial builder’s website needs to include certain essentials to portray the advantages and differentiators of the industry.

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seo agency nj

Increasing Your Conversion Rate in 2016

How does one legitimately get more customers for a client through organic searches? Here are great SEO tips for 2016.

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8 Reasons to Break Up With Your Website

In light of Valentine’s Day having recently passed, let’s take a look at reasons to break up with your website!

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google analytics results

10 Key Elements Of Splendor’s “SEO Smart Sweep”

This highly effective method has evolved as the rules of SEO have changed, setting the stage for ongoing SEO campaigns. The SEO Smart Sweep is based on 10 key elements…

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Digital Marketing

Paid, Earned, Shared and Owned Media [PESO]

The PESO model approaches your media and marketing strategy in a way that combines your paid, earned, shared and owned media.

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4 Popular Web Design Features of 2015

New features, tools, and layout styles are being developed every day and it’s up to experienced website design teams like Splendor Design Group to help shape the way they are utilized.

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Solar Web Design

10 Reasons To Up Your Solar Company Marketing Game

With more and more Americans looking to convert to solar energy, now is the perfect time to increase your solar company marketing in order to capitalize on the growing popularity of solar energy.

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Home Page Design Challenge

To the trained eye, a successful homepage design implements certain priciples of design in a way that makes the page easy to read and digest.

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WordPress Features

10 Things You Didn’t Know WordPress Could Do

If you’re a website designer, programmer, code writer, or blogger there are some pretty great WordPress plugins and features, that you probably didn’t know about, designed to make your life easier.

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Wordpress statistics

WordPress By The Numbers

With numbers like these it’s easy to see why highly visible corporations like CNN, Forbes, and The New York Times trust their websites to WordPress.

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WordPress – The Obvious Choice

Whether you’re a web designer, developer, or marketing professional chances are you’ve encountered WordPress. If not, then we suggest you

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marketing nj design

How To Gain The Trust Of Customers

The key to conquering negative stereotypes and obstacles is to establish a rapport with the customer – gaining his or her confidence while conveying your credibility. Here are a few ways to gain the trust of potential clients.

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Trick Yourself Into Being Productive

Whether you’re in an office cubicle or lounged out in your pajamas with your laptop or tablet, motivation and productivity can elude us all. Here are a few ways to trick yourself into getting your work done.

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How To Say “No” To Customers

Saying “No.” to customers can sometimes be the most challenging part of being in business for yourself. Learn how to professionally and politely steer your customers in the right direction.

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