9 Ways to Improve Your Video Marketing Strategy

Video Marketing is no longer optional. If you don’t include videos, or at the least visual content, in your marketing strategies then you’re missing a handful of opportunities. Here’s 9 ways you can improve your Video Marketing Strategy!

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Advertising Instagram

If You Want Your Business to Be Memorable, Enhance Your Instagram

2018 will continue to prove why just being on Instagram isn’t enough. The brands that get far on the platform have formulated a strategic plan which they executed the right way. Learn more here!

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producing radio spot

How to Keep Your Offline Marketing Efforts From Falling Flat

Although online marketing has taken a strong hold over nearly every company’s marketing efforts, offline marketing still has its place. Learn how to optimize these offline efforts here!

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full stack web development

Meet Zak

Get to know Zak Pucci, our Full Stack Developer, through our Q&A! He has several years of experience in web and application development, testing, and optimization, check out what he has to say.

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Meet Christen

Get to know Christen, Splendor’s Designer. Take a look at our interview with Christen to learn about her experience in the industry, tips and more!

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account management

Meet Erica

Get to know Erica Ronchetti, Splendor’s Account Manager. Take a look at our interview with Erica to learn about her experience in the industry, tips and more!

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make a knockout landing page

What Makes a Knockout Landing Page?

Your landing page is the first thing your new or returning visitors will see, and it sets the stage for your entire relationship with them. Learn what makes up a knockout landing page!

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new business development

Meet Ana

Get to know Ana Anttonen, Splendor’s Director of New Business Development. Take a look at our interview with Ana to learn about her experience in the industry, tips and more!

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Reinvesting in Your Business

When revenues are up and businesses show a profit, reinvesting that revenue back into the business can have significant positive ROI. Read how it helps.

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Splendor Design's Founder & Creative Director

Meet Adam

Get to know Adam Taylor, Splendor’s Founder and Creative Director. Take a look at our interview with Adam to learn about his experience in the industry, tips and more!

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Why Clean Web Designs Are Powerful and Elegant At The Same Time

Trends in web design these days are hard to get away from, new interesting layout approaches and cutting edge functionality are constantly arising and gearing the web design approach. Read about why design matters and the rules of design here.

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Meet Alexandra

Get to know Alexandra Venier, Splendor’s Integrated Project Manager. Take a look at our interview with Alexandra to learn about her experience in the industry and more!

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Cyber Security

Cyber Security in 2018: What You Need to Know Now

From the storage of critical resources in the cloud to server-based data collection programs, a string of recent and high-profile breaches has left companies and their IT teams wondering: What can we do to keep ourselves protected in 2018?

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Meet Michele

Get to know Michele Fulton, Splendor’s Art Director. Take a look at our interview with Michele to learn about her experience in the industry, design tips and more!

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Take your branding seriously and watch what happens

The entire lifespan of a business relationship can be influenced directly by your company’s brand. It’s debatably the most valuable asset your business owns.

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Why Great Branding is Essential to a Business’ Success

Your brand goes beyond your logo, and it’s more than your visual identity. It’s what people associate with you when they think of your company.

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What To Learn from Work Out World’s Recent Rebranding

Work Out World, the New Jersey-based fitness brand with 11 locations, officially rebranded and changed its name to “Jersey Strong” in early August 2017.

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Prince’s Signature Purple Color – Immortalized by Pantone®

The estate of Prince and the Pantone Color Institute unveiled a new purple color in honor of the late superstar singer who tragically passed away.

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brand significance

Let Your Brand Fade and Your Business Will Follow

Neglecting your brand may cost you real revenue in missed opportunities. Our real-world tale is an eye opener.

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Categorizing Popular Mobile Applications:
5 Ideas to Consider in the Ideation Process

Learn the five types of popular mobile apps to effectively think of the next great app idea

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Washington Street is Open for Business

With Washington Street revitalization underway, Hoboken needed an effective strategy for keeping residents in the loop.

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web design NJ

The Number One Hang-Up in Any Design Project May Surprise You

In any design project, our team is devoted to providing a successful solution and end product. We ask that our clients commit to their project with the same level of dedication.

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design process

Our Design Process: What You Can Expect

Splendor Design Group is fully committed to every project we take on. From a simple business card design to a complex database-driven website, we take our work very seriously.

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Getting Started: Where Do I Begin?

As we engage with a new client on a project, there is quite a bit of ground to cover. Every client, situation and project is unique, but we generally follow a fairly standard routine to get things moving.

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design process overview

Our Design Process: 7 Key Steps

Every project we take on is unique. We do, however, have a standard protocol we follow to ensure that everything goes smoothly and that we can provide you with the best possible outcome.

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public relations expert

4 Traits Shared by the Best PR Pros

Our PR expert Dave Hochman outlines the particular skills that most effective PR professionals always tend to share.

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web design client

How to Be a Better Web Design Client

The web design process can be unfamiliar territory for many business owners. These 6 tips can help you get the most out of your experience.

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social media marketing

How Much Should I Spend on Social Media Marketing?

Can social media really drive qualified traffic to your website? Discover the value of strategic social media marketing.

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The Big List of Website Faux Pas

Don’t underestimate the value of a positive user experience. How many of these website faux pas have you encountered?

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energy consultant website

Website Design for Gabel Associates

Splendor recently launched a new website for Gabel Associates, an energy, environmental and public utility consulting firm in NJ.

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google plus for business

Is Google+ Still Important for Marketers?

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industrial web design

Website Design for West Shore Industries

We’re excited to announce the launch of West Shore Industries’ new ecommerce website, designed to feature their revolutionary new industrial plumbing product.

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mobilegeddon 2016

Mobilegeddon Strikes Again… Is Your Website Optimized for Mobile?

Mobilegeddon 2016 is here and it’s time to consider optimizing your website for mobile use!

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shore point website

Website Design for Shore Point Distributing

Shore Point Distributing, a known leader and large player in the liquor distribution sector, approached Splendor for a new website.

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locust point website

Website Design for Locust Point Capital

In this new website for Locust Point Capital, we aimed to strike a balance between clean and professional, and inviting and welcoming.

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Oxford Dental Logo

Logo Design for Oxford Dental Supply

Splendor created a new brand identity for Oxford, a dental supply company.

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Professional Logo Design

Logo Design for Next Level Performance

Splendor Design Group believes an educated client is our best client. Stay tuned to our blog for insight in the world of everything design, web, and digital media. Have something to add? Connect with us on social media – we’d love to hear from you (links below).

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Web Design Essentials For Medical Professionals

Healthcare in the twenty-first century is extremely complicated. At the same time, consumers and patients are savvier than ever.

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Custom Website Design vs. WordPress Themes & Templates

Template-based websites are cheaper…for a good reason. Learn what to watch out for.

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Industrial Logo Design

Logo Design for West Shore Industries

West Shore Industries, a new company offering a revolutionary, time-saving tool for industrial plumbing applications, approached Splendor for a logo.

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Brochure Designs for The Umbra Institute

The Umbra Institute was looking for a new and exciting visual design scheme to attract students interested in foreign exchange and study abroad programs.

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UX Design: How to Craft a Positive User Experience

While successful web design is a combination of art and science, it is imperative to first define “successful” in order to apply the science and the art.

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freelance web design

Pitfalls of Working with Freelancers & Independent Web Designers

In most aspects of business, one has the option to work with a freelancer. It can be a good way to save some money, but as with all cheaper options in life, sometimes you end up paying for what you get.

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independent website contractor

How Much Does it Cost to Build a Website?

How much does a website cost? As with most other services one pays for in life, value is proportional to skill level.

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responsive web design

10 Must-Haves in Commercial Real Estate Web Design

To maximize your website’s ability to attract and convert leads, consider the following commercial real estate web design tips.

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