blog

Why Great Branding is Essential to a Business’ Success

Your brand goes beyond your logo, and it’s more than your visual identity. It’s what people associate with you when they think of your company.

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What To Learn from Work Out World’s Recent Rebranding

Work Out World, the New Jersey-based fitness brand with 11 locations, officially rebranded and changed its name to “Jersey Strong” in early August 2017.

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Prince’s Signature Purple Color – Immortalized by Pantone®

The estate of Prince and the Pantone Color Institute unveiled a new purple color in honor of the late superstar singer who tragically passed away.

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brand significance

Let Your Brand Fade and Your Business Will Follow

Neglecting your brand may cost you real revenue in missed opportunities. Our real-world tale is an eye opener.

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Categorizing Popular Mobile Applications:
5 Ideas to Consider in the Ideation Process

Learn the five types of popular mobile apps to effectively think of the next great app idea

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Washington Street is Open for Business

With Washington Street revitalization underway, Hoboken needed an effective strategy for keeping residents in the loop.

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web design NJ

The Number One Hang-Up in Any Design Project May Surprise You

In any design project, our team is devoted to providing a successful solution and end product. We ask that our clients commit to their project with the same level of dedication.

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design process

Our Design Process: What You Can Expect

Splendor Design Group is fully committed to every project we take on. From a simple business card design to a complex database-driven website, we take our work very seriously.

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Getting Started: Where Do I Begin?

As we engage with a new client on a project, there is quite a bit of ground to cover. Every client, situation and project is unique, but we generally follow a fairly standard routine to get things moving.

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design process overview

Our Design Process: 7 Key Steps

Every project we take on is unique. We do, however, have a standard protocol we follow to ensure that everything goes smoothly and that we can provide you with the best possible outcome.

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public relations expert

4 Traits Shared by the Best PR Pros

Our PR expert Dave Hochman outlines the particular skills that most effective PR professionals always tend to share.

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web design client

How to Be a Better Web Design Client

The web design process can be unfamiliar territory for many business owners. These 6 tips can help you get the most out of your experience.

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social media marketing

How Much Should I Spend on Social Media Marketing?

Can social media really drive qualified traffic to your website? Discover the value of strategic social media marketing.

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The Big List of Website Faux Pas

Don’t underestimate the value of a positive user experience. How many of these website faux pas have you encountered?

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energy consultant website

Website Design for Gabel Associates

Splendor recently launched a new website for Gabel Associates, an energy, environmental and public utility consulting firm in NJ.

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industrial web design

Website Design for West Shore Industries

We’re excited to announce the launch of West Shore Industries’ new ecommerce website, designed to feature their revolutionary new industrial plumbing product.

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mobilegeddon 2016

Mobilegeddon Strikes Again… Is Your Website Optimized for Mobile?

Mobilegeddon 2016 is here and it’s time to consider optimizing your website for mobile use!

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shore point website

Website Design for Shore Point Distributing

Shore Point Distributing, a known leader and large player in the liquor distribution sector, approached Splendor for a new website.

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Minimal Web Design

Website Design for Locust Point Capital

In this new website for Locust Point Capital, we aimed to strike a balance between clean and professional, and inviting and welcoming.

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Oxford Dental Logo

Logo Design for Oxford Dental Supply

Splendor created a new brand identity for Oxford, a dental supply company.

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Web Design Essentials For Medical Professionals

Healthcare in the twenty-first century is extremely complicated. At the same time, consumers and patients are savvier than ever.

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Custom Website Design vs. WordPress Themes & Templates

Template-based websites are cheaper…for a good reason. Learn what to watch out for.

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Industrial Logo Design

Logo Design for West Shore Industries

West Shore Industries, a new company offering a revolutionary, time-saving tool for industrial plumbing applications, approached Splendor for a logo.

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Brochure Designs for The Umbra Institute

The Umbra Institute was looking for a new and exciting visual design scheme to attract students interested in foreign exchange and study abroad programs.

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UX Design: How to Craft a Positive User Experience

While successful web design is a combination of art and science, it is imperative to first define “successful” in order to apply the science and the art.

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freelance web design

Pitfalls of Working with Freelancers & Independent Web Designers

In most aspects of business, one has the option to work with a freelancer. It can be a good way to save some money, but as with all cheaper options in life, sometimes you end up paying for what you get.

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independent website contractor

How Much Does it Cost to Build a Website?

How much does a website cost? As with most other services one pays for in life, value is proportional to skill level.

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responsive web design

10 Must-Haves in Commercial Real Estate Web Design

To maximize your website’s ability to attract and convert leads, consider the following commercial real estate web design tips.

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Responsive Web Design

Why Website Design is So Important

Good website design engages visitors on a number of emotional levels, which is the first step to converting them into a buyer.

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Why Can’t I Use That Font On My Website?

A fundamental consideration to the user experience (UX) and the overall design is the choice of fonts that you use.

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full width website

10 Web Design Trends to Boost Your Conversions in 2016

Conversion-centric design features can have a big impact! Here are 10 web design trends to help you accomplish your goals.

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How To Create Strategic Email Signatures

Email signature policy and use should be strategic, and create new marketing channels for quality traffic conversions.

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linkedin showcase pages

4 Easy Steps to Optimize Your Company’s LinkedIn Page

When was the last time you evaluated your company’s LinkedIn page? Does it represent your brand well?

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Stationery Design NJ

Design Terminology 101: Brand, Identity and Logo Design

Everything your company owns and produces, from visual design to office culture, shapes external perceptions of your company.

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branding design

7 Characteristics of Successful Brands

With so much constant competition for consumer attention, becoming a successful brand in the Internet age is a difficult proposition.

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responsive web design

10 Must Haves in Commercial Construction Web Design

A commercial builder’s website needs to include certain essentials to portray the advantages and differentiators of the industry.

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seo agency nj

Increasing Your Conversion Rate in 2016

How does one legitimately get more customers for a client through organic searches? Here are great SEO tips for 2016.

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8 Reasons to Break Up With Your Website

In light of Valentine’s Day having recently passed, let’s take a look at reasons to break up with your website!

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google analytics results

10 Key Elements Of Splendor’s “SEO Smart Sweep”

This highly effective method has evolved as the rules of SEO have changed, setting the stage for ongoing SEO campaigns. The SEO Smart Sweep is based on 10 key elements…

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Digital Marketing

Paid, Earned, Shared and Owned Media [PESO]

The PESO model approaches your media and marketing strategy in a way that combines your paid, earned, shared and owned media.

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Liquor Web Design

Figenza Vodka Website

Carriage House Imports, longtime Splendor client, approached us to revamp Figenza’s website.

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Financial Design Firm

Branding from Scratch: Locust Point Capital

Splendor recently completed logo and business card design for Locust Point Capital, a specialty finance company in Red Bank.

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Splendor Awards Recap 2015

As we round the corner into 4Q 2015, we’re proud to announce 40 total awards received so far this year.

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Real Estate Web Design

Website Design for B.D’Uva

This new website for B.D’Uva Development features a wide layout, large photography and plenty of white space for an elegant, understated feel.

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Splendor Honored in The W3 Awards

Splendor Design Group is proud to be included among the winners of The 2015 W3 Awards, announced last month by the Academy of Interactive and Visual Arts.

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contact splendor

732.295.1551

50 Broad Street, Suite 1 | Red Bank, New Jersey 07701