Gateway Center in downtown Newark is an optimally positioned office tower connected directly to Newark Penn Station with great proximity to transportation, to an expansive talent pool migrating west from Brooklyn, and the Northeast Corridor. Newark is indeed a city on the rise, yet it still suffers from a negative reputation. The challenge lay in convincing commercial tenants to relocate their offices there. As such, Splendor’s strategic marketing campaign was all about the “Access” One Gateway offered. We promoted access to transportation and talent as well as access to Newark’s many amenities – including art, concerts, professional sports, restaurants, shopping and more.