Nexus 17
Nexus 17 is an optimally-positioned commercial office complex in Paramus, New Jersey, at the crossroads of two major highways. This commercial real estate property was recently identified by owner and manager Onyx Equities, along with leasing partner Newmark Knight Frank as needing a branding, website and marketing campaign. Splendor worked with Onyx Equities and Newmark Knight Frank to establish the property’s visual identity, creating new logos and collateral for the teams, as well as a world-class custom website. This resulted in a suite of materials to help position the asset as a best-in-class headquarters for commercial real estate office tenants.
To introduce the property and attract interest, Splendor designed a custom visual identity and suite of marketing collateral – starting with the logo. Nexus 17’s logo was crafted with a combination of modern and industrial looking fonts, two tones of blue, and a sleek layout to brand the asset as a cutting-edge, premier spot to be.
Splendor designed and built a custom website for this CRE property that provides visitors an optimal user experience through interactivity and functionality. This website serves as an online brochure and exemplifies the strong leadership of both ownership and management, and Nexus 17’s amenities both on the property itself and the nearby highways on which the park sits.
Splendor designed a suite of marketing collateral to arm Onyx Equities and Newmark Knight Frank for meetings, tours, and events. This included display and pop-up banners, print and digital brochures, custom map design, and more.
To drive interest and capture the attention of their target tenants, Splendor designed a set of email blasts for the Newmark team to send out. These highlighted various differentiators of the CRE campus such as on-site and nearby amenities, property management, building specs & availabilities, and access to transit.
telling the story through video
To quickly communicate the key selling points of Nexus 17, Splendor produced an overview video. Through a combination of available renderings and footage, custom design, animations, and strategic copy, we knocked it out of the park, literally.
