A modern website for an evolving industry.

CRE BRANDING AND WEBSITE DESIGN

Neighborhood 91

With access to major highways and a bustling international airport, Pittsburgh has, for many years, retained many large corporations and a solid supply of skilled professionals. As resources and the industry evolved and shifted, the city began to lose its position and status as the mecca of steel and manufacturing, as well as businesses and the professional workforce. The city and the airport authority saw tremendous potential to re-energise the area by developing a world-class center for technology, artificial intelligence and biotech innovation, as well as a need to change the public’s perception of the former steel town. Splendor was enlisted to push out an all new position and identity to strengthen Pittsburgh’s viability for Advanced Manufacturing for its airport-based development, Neighborhood 91.

NEIGHBORHOOD91.COM

Deliverables

Branding
Web
Print
Email
SEO

INDUSTRIAL CRE BRANDING

Positioning the development for success

In order to re-introduce and powerfully position the airport-based development (and the city of Pittsburgh as a whole), while shifting the public’s perception of the area, Splendor immersed itself into a comprehensive visual and messaging identity overhaul. As we brought the vision to life, our team worked on the development’s logo, collateral, and a creative brand strategy, message, and position. Our new brand concept revolved around “Neighborhood 91,” which is a new addition to the established 90 neighborhoods inside the city limits.

WEB DESIGN FOR INDUSTRIAL DEVELOPMENT

A compelling & custom website

Splendor designed and developed a cutting-edge custom website for this development that showcased its unique differentiators effectively, all while providing visitors with a streamlined and interactive user experience. The website’s design and layout exudes the high-tech, industrial vibe of the area and vision towards the future of advanced manufacturing.

CRE DIGITAL & PRINT COLLATERAL

High-impact marketing collateral

To help facilitate meetings, tours, and beyond, Splendor designed a suite of marketing materials and collateral for the development team. This suite included custom map design, a print brochure, ad designs, and more. With creative copy and strong visuals, these materials made a lasting impression.