If you answered no to any of those questions, it’s time to consider optimizing your website for mobile use. In April of 2015, Google changed the way mobile search engine optimization works by implementing a never before seen algorithm update. The update, which web designers and developers deemed “Mobilegeddon,” gave priority to web sites that displayed well on smartphones and other mobile devices. Although it had no effect on Google searches made from a desktop or laptop, it sent ripples throughout the web community as mobile searches continue to be more common.
Google is reacting to the way we use phones as a society now, because smartphones have been ingrained in our way of life. According to Google, in the USA, 94% of people with smartphones search for local information on their phones. And 77% of mobile searches occur at home or at work, places where desktop computers are likely to be present, meaning people prefer to search from their phones even when a computer is available.
When armed with these statistics, optimizing your website for mobile use becomes a necessity.
So, what does this mean for you, the business owner? It means that if your website isn’t optimized for mobile, you’re missing out on some serious sales opportunities –
even in the B2B category. According to The Huffington Post, research shows that 57 percent of mobile users will abandon your website if it takes more than 3 seconds to load. It would be smart for business owners to invest in their mobile website. Splendor can help you get started.
For a free brief mobile assessment and suggested course of action, contact us now. We’ll provide you with a “Report Card” so you can see exactly where you stand and which improvements are necessary for your mobile website.
Yes, I want my Free Report Card »
Splendor Design Group believes an educated client is our best client. Stay tuned to our blog for insight in the world of everything design, web, and digital media. Have something to add? Connect with us on social media – we’d love to hear from you (links below).