The next step of keyword research is to hone down the broad topics into precise keywords. These are keyword phrases that are important to rank for the search engine results pages. For instance, “trade show technology” could be broken down into more specific keyword phrases like “trade show technology trends,” “electronics trade show,” “computer trade show,” and so on and so forth. Although more and more keywords are getting encrypted by Google daily, a smart way to brainstorm for keyword ideas is to figure out which keywords a site is already getting found for, which is a topic that will be touched on later in this post (Google Analytics).

seo results

2. page meta data – titles and descriptions

Throughout the internet, metadata is used to describe individual pages on a website, which allows search engines to understand what each page portrays. This data then helps search engines evaluate the relevance of page content, determining if a page will appear within search results. A site’s page title, or heading that is displayed within a search result, should include the name of a business, a main keyword and a location, if relevant. For example, “Tim’s Technology Rentals – Trade Show Technology Rental in New Jersey.”

Two attributes stand out; good content must supply a demand and be linkable.

From a search engine’s point of view, there is no difference between the worst content and the best content on the internet if it is not linkable. To put it simply, if people can’t link to it, search engines will be unlikely to rank it. As a result, content won’t drive traffic to the given website. For example, a PDF only accessible to members or any content only accessible after logging in has a slim chance of appearing in search engine results because it is not linkable.

Meta tags are also very important on-page factors for SEO because they define the title of a document. Meta tags are often used on search engine results pages to display preview snippets for a given page. The meta tag is meant to be an accurate and concise description of a page’s content.

The actual URL of a web page is very critical as well. The importance of the information on the web page needs to be obviously displayed.

5. fast page load

One of the most overlooked elements of a website is page load speed. Before beginning to optimize your site, it’s important to see how well it is functioning. It’s important to minify HTML, CSS and Javascript. To do this, remove all unnecessary comments, white space and code. This will improve performance because the file size will be reduced. Also, one should eliminate duplicate scripts in a web page and optimize images by making sure the size matches usage.


Have a closer look at what SEO looks like – from the front end, from the backend, and from Google’s point of view.

interactive seo diagram


As a result, search engines can crawl the site more intelligently. XML sitemaps are especially beneficial on websites where some areas of the website are not available through the browsable interface.

It also helps if the site is very large and there is a chance for the web crawlers to overlook some of the new or recently updated content.

Screen Shot 2016-03-23 at 3.44.57 PM

google analytics results

10. mobile friendly

In this day and age, optimizing a website for mobile usage is essential. According to The Huffington Post, research shows that 57 percent of mobile users will abandon a website if it takes more than three seconds to load. Furthermore, 30 percent will abandon a purchase transaction if the shopping cart isn’t optimized for mobile devices.

Mobile users typically want information in a quick and easy fashion. Mobile purchases are often impulse buys and website efficiency is key. Mobile optimization also results in more traffic, better brand engagement and a reduced bounce rate.

This SEO Smart Sweep sets a strong foundation for a website’s visibility. In many cases, this exercise has resulted in excellent visibility in the search engine results pages (SERPs) in as little as one month. An ongoing, aggressive online marketing campaign (including on-page and off-page SEO) can further enhance and improve search engine visibility of a website, but the foundational work of the Smart Sweep ensures that all of the basics are covered.

Contact Splendor to learn more about how you can best optimize your web presence.

Splendor Design Group believes an educated client is our best client. Stay tuned to our blog for insight in the world of everything design, web, and digital media. Have something to add? Connect with us on social media – we’d love to hear from you (links below).

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