We created an all-new brand identity for this library in New Jersey. The pieces of the icon join to form an “X,” representing the shape of a gazebo from overhead, which is an iconic structure on their property. We used a sleek, sans-serif font and muted green tones for an overall conservative, elegant feel. The new logo perfectly captures Roxbury’s vision for their new logo.
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Your logo represents your business anywhere and everywhere that your brand has a presence, so it is arguably one of the most important elements of your business. Here’s 15 signs that your business might need a logo refresh!